We’re all used to the surprise digital release by now. Usually a Premier League artist, a Beyonce or a U2, will spring an album on their fans by uploading it to a streaming platform with little or no fanfare. They’re so big no promotional campaign is necessary – the news of the surprise album and the ensuing rushed and (usually) positive reviews are the promo.
Well, last week saw a surprise analogue release. A vinyl album, rushed into the shops and literally foisted into unsuspecting punters’ bags. And who else could be responsible for it but Jack White, the man who perhaps more than any other personifies the vinyl revival?
