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Spinder Dhaliwal, Reader in Entrepreneurship, Westminster Business School, University of Westminster

The graduate jobs market is tough right now. An entrepreneurship expert explains how to go it alone

Jacob Lund/Shutterstock

For entrepreneurs, something that starts out as a simple idea can transform into a thriving business that brings financial rewards, confidence and personal growth. These days, graduates may look at forecasts for a tightening jobs market and decide their future is as an entrepreneur rather than an employee.

The business world is brimming with opportunity. I have researched entrepreneurship for years, and have found that rapid technological evolution, shifting consumer preferences and a growing focus on sustainability are creating an exciting landscape for bold graduates.

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