
It’s great to see progress. Samsung isn’t anywhere near a young brand, and a long way from some plucky underdog trying to swim its way, Dory-like, through a sea of well-fed tech sharks. But in pure performance terms, it hasn't quite cracked the wireless earbuds market like its rivals have.
Samsung was actually pretty quick out of the traps to jump onto the wireless earbud trend, releasing its first-ever wire-free in-ears, the IconX, in 2016, a year before Sony unveiled the WF-1000X and two years before Bose revealed its Bose SoundSport Free.