For the first time, Salone del Mobile has presented a report – titled ‘Milan Design (Eco) System’ – that aims to quantify the size, dynamics and impact of the annual international furniture fair, which plays a major role in Milan's reputation as the capital of design.
The choice of Charles Landry, the visionary urban planner who coined the term 'creative cities', to write its preface, nods to the project's intent and direction. Says Maria Porro, president of Salone del Mobile: ‘Creative cities can activate a collective intelligence and this description gives a good idea of what Salone is in relation to the city of Milan and what has made this the world’s benchmark for design. In a certain sense, it also charts the direction and the ambition to become the design capital for the world, and not only in the world.’
