A quiet revolution is happening in the grocery industry, and it is entirely digital. While traditional couponers are busy clipping paper inserts, a new wave of tech-savvy shoppers is using “food rescue” apps to secure massive discounts on premium groceries. These apps, which partner with major supermarket chains, allow stores to sell near-expiry food directly to consumers at a fraction of the retail price. In late 2025, this trend will have moved from a niche experiment to a mainstream savings strategy, with major players like Kroger and Whole Foods joining the movement.
