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Evening Standard
Evening Standard
Rhianne McIlroy and Ashley Wilsdon

The five golden rules for getting an offer accepted in the 2025 London property market

Determining the value of a home is an art, not a science. No pound-per-square-foot formula can be applied to a sleek penthouse flat with no outside space and a picturesque cottage with a rambling garden, even if they sit next door to each other and are exactly the same size.

Ultimately, the old adage applies: a property is worth what someone is willing to pay for it. This is equally true if you are selling or buying it.

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