Jack White was half-way done recording his latest studio album, No Name, when a courier turned up with a box that he had been waiting on for the best part of five years. It was the Pano Verb, his new signature tube amp that he co-developed with Fender – and for some time wondered if he would ever see it finished. But here it was.
The amp’s arrival changed the course of the record. Speaking at an event hosted at Fender’s flagship retail store in Harajuku, Tokyo, White explained some of the finer points of the Pano Verb’s design, the inspiration behind it, and why it was so perfect that it was worth tearing up the recording schedule. In short, this amp was too good not to use.
