If every summer has a trending drink, then 2026 promises to be the season of the chilled red. In news that our European neighbours, who have long been doing this, will roll their eyes at, Britons have discovered the delights of a cold glass of red wine. No more serving at room temperature, or warming it by the fire (or radiator) as if you’re the host of a country house gathering: this year if your pinot noir isn’t in an ice bucket, consider it social death. The Times reports that gen Z drinkers are driving the trend, with Ocado finding that 56% had drunk chilled red wine, or wine served over ice, in summer compared with 35% of the wider population.
“We tend to serve wine way too warm in this country, and red wine particularly,” says the wine expert Tom Gilbey. “It accentuates the alcohol and makes it taste like soup. Actually almost every wine is better served slightly cooler than we normally drink it, and some red wines are beautiful when they’re really quite cool.” The optimum temperature is around 10C (50F). “So 20 minutes in the fridge, or 10 to 15 minutes in an ice bucket. You don’t want to serve any wine too, too cold, but it’s really refreshing.
