Most of us leave a family trip to the fairground feeling poorer: kids full of candy floss but parents drained of cash. When Richard Hilton visited Hampstead Fair with his four children back in 2018, however, the waltzers and whack’a’moles triggered his second successful business idea, Fairgame.
This adults-only, neon-imbued, Instagram-friendly indoor fairground, with tech-infused funfair games plus cocktails, craft beer and street food, opened in Canary Wharf a year ago. It’s been packed ever since, with 300,000 visitors providing a £13 million first-year turnover. As Fairgame gears up to opening asecond London site and overseas expansion, Hilton looks set to leave this fair with more than just a consolation prize.
