In April 2026, a photo of Khloé Kardashian appeared on a new billboard in Los Angeles, on which she is promoting her new Khloud protein chips. In the advertisement, she is seen wearing a red strappy dress, a golden necklace, and her hair in waves framing her tanned face.
The picture has kick-started a new conversation about Khloé’s look, accusing her of “blackfishing.”
“Billboard so misleading even her own kids wouldn't recognize her,” a netizen wrote. Another said, “She doesn't look like that because she's in blackface.”