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Marie Claire
Marie Claire
Lifestyle
Laura Capon

The Big Beauty Sell Off: Why Pat McGrath, Too Faced, Dr Jart & Smashbox Are All Up For Sale

Pat McGrath Smashbox Too Faced Estée Lauder Sephora
Big Beauty Sell Off - beauty brands being sold.

I know that if I were to go through your makeup bag right now, the majority of products would have a story behind them. Whether that’s the foundation you wore on your wedding day or the lipstick your friend gifted you, after you kept complimenting theirs.

We create emotional affinities with beauty brands, but in doing so, we forget that they are businesses with bottom lines to their owners and investors.

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