60 Minutes has seen a series of changes over the past few months, with said alterations having been initiated by new series EP Nick Bilton and CBS News head Bari Weiss. Multiple correspondents and producers were let go, while others exited the program on their own. Considering the various behind-the-scenes shifts, there have been questions regarding what the storied news magazine show will be like when it returns to the air for Season 59 in September. In the meantime, Weiss reportedly has a plan to drum up buzz.
It would seem that Weiss may be looking to usher in the return of 60 Minutes in a major way. According to a new report from Puck, the aforementioned editor-in-chief is spearheading a major marketing blitz for the show in the lead-up to its season premiere. Insiders who spoke to the news outlet claimed a “multipronged, cross-platform campaign” had been initiated and would include significant TV promotion. The alleged goal of this approach is to highlight the show’s new additions but also emphasize that the core essence of the show remains intact.
