In all my years of testing TVs (18 and counting), the Sony Bravia 8 II is one of my absolute favourites – and undeniably the best flagship OLED you can buy right now.
We tested it against the Samsung S95F (with which it shares its QD-OLED panel), the LG G5 and the Panasonic Z95B, and our reviews team unanimously decided the Bravia 8 II was the best TV overall.
That's why it went on to win the coveted TV Product Of The Year gong at the What Hi-Fi? Awards last November.
And, despite being the best of the best, the Bravia 8 II has been the recipient of lots of lovely discounts, which is what this page is all about.
But first, some more info to help you decide if this is the right TV for you.
What makes the Sony Bravia 8 II so good?
The Bravia 8 II is the (overdue) successor to the awesome A95L.
It features the latest-generation QD-OLED panel, Sony's latest and greatest picture processing, an innovative audio system that involves the whole screen vibrating to make sound, very good gaming specs and a smart design.
Unusually, the TV is available in just two sizes, 55 and 65 inches. We've tested both: our original review was based on the 55-inch version, but we then also sourced the 65-inch model for a flagship OLED shootout
The Bravia 8 II goes slightly less bright than those other next-gen OLED models mentioned above, but it's still a very bright TV, and it combines that punch and dynamism with superb cinematic authenticity and some very subtle sharpening that makes the image look more solid and three-dimensional than its rivals can match.
It's better-sounding than those other sets, too, though we do recommend adding a dedicated sound system if you're able. Picture quality this superb demands equally superb audio.
My only additional note is that the Bravia 8 II has just two HDMI 2.1 sockets that support 4K/120Hz gaming. For most people, that will be of no consequence, but for hardcore gamers with multiple machines, it could be frustrating. Just something to bear in mind.
Got all that? Then simply scroll down for the latest and lowest prices on my favourite TV of 2025.
The best Sony Bravia 8 II deals
Sony Bravia 8 II 55-inch (K55XR8M2)
Launch price: £2499 / $3500 / AU$4195
The 55-inch Bravia 8 II is the first one we tested, and the primary basis of our full Sony Bravia 8 II review.
It is, as should be clear by now, an exemplary TV, and by going for the 55-inch model rather than the 65 incher, you get increased pixel density, which means you get an even sharper picture.
Sony Bravia 8 II 65-inch (K65XR8M2)
Launch price: £2999 / $4000 / AU$5295
What you lose in pixel density by going for the larger Bravia 8 II, you more than gain in cinematic scale.
There really is no accounting for size when it comes to an immersive movie or game experience, so I almost always recommend going big to people who are torn between two sizes.
Do be aware, though, that the feet of the Bravia 8 II can only be placed at the furthest points of the TV's bottom edge, so you will need a piece of furniture at least as wide as the TV (144cm / 57 inches).
This obviously isn't an issue if you're wall-mounting the TV or are willing to buy a third-party universal stand for it.
