The 2000s had been dominated by the rise of the internet, but in that decade it was still very much desktop-based. In 2010s, though, the web went fully mobile, and helped usher in a new era for advertising in which traditional media such as billboards, print ads and TV commercials started to give way to new approaches such social media marketing, influencer marketing and viral video ads. At the same time, ads became increasingly global and there was a renewed focus on socially conscious messaging, too.
In such a fragmented and diverse landscape, choosing the best adverts by decade becomes quite a challenging task. So to draw up our list, we consulted with design experts, ad creatives, and marketing gurus from across the industry.
