The best horror movie posters do a number of things. Firstly, like all the best movie posters, they grab your attention. Secondly, they instantly summon up a sinister and spooky atmosphere. And thirdly, they encapsulate the essence of the story, often becoming iconic symbols of the films in their own right.
None of that, of course, is easy to do because horror cinema is anything but a simple or straightforward genre. A realm where the grotesque meets the profound, where fears are both confronted and sublimated, it can do everything from making us jump to instilling a more profound sense of dread. Bringing all that to bear on a single design is an enormous challenge.
