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The Guardian - UK
The Guardian - UK
Entertainment
Charis McGowan

May the fizz be with you: how a $10 Chilean beer ad took on Star Wars

Luke Skywalker Chile Lucasfilm Stephen Colbert CCU Cristal ObiWan Kenobi Council OMD
Cue jingle … Star Wars Cerveza Cristal beer edit, part of a 2003 campaign in Chile called Stop the Zapping
Cue jingle … Star Wars Cerveza Cristal beer edit, part of a 2003 campaign in Chile called Stop the Zapping. Photograph: CCU/ Lucasfilm

‘Your father wanted you to have this when you were old enough”, Obi-Wan Kenobi tells a wide-eyed Luke Skywalker in the 1977 Star Wars film, A New Hope. Obi-Wan moves to fetch the precious item – an ice-cold bottle of Chilean lager, Cerveza Cristal.

Cue enthusiastic brand jingle, and cut!

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