The 1950s were a huge contrast with the grim war years of the 1940s. As peace broke out, Western society saw a consumer boom that led to unprecedented levels of economic prosperity. The growth of suburban living, the rise in wages and the extra leisure time thanks to new household utilities meant that, for the middle classes at least, life got significantly better.
The market for goods and services then, expanded dramatically, but so did competition. So advertising, just like the best logos, was crucial if brands were to take advantage in this new era.
