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Times Life
Times Life
Aishwarya Kapoor

The Beauty Minimalism Trend That Actually Works for Indian Skin and Melanin-Rich Complexions

Why Indian skin gets left out of the minimalism conversation

The global minimalist beauty movement arrived with a specific skin type in mind: pale, dry, and prone to sensitivity in cold climates. The three-step routines promoted by Scandinavian and Korean-adjacent brands, gentle cleanser, lightweight moisturiser, SPF, were built for skin that does not produce much melanin and lives in low-humidity environments. Indian skin, which spans a wide range of melanin levels and sits in climates that shift from coastal humidity to dry northern heat, was never the reference point.

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