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Javvad Malik

The Attention Alchemists: crafting gold from social engineering

A representational concept of a social media network.

We live in a world where a new breed of alchemist has emerged. These modern-day sorcerers aren't toiling over bubbling cauldrons or searching for the philosopher's stone. Instead, they're mining the most valuable resource of our age: human attention.

The world of social engineering isn’t just about exploiting people for money - it's more about engaging people and competing for attention. Because once you’ve hooked someone, they become easier to influence and manipulate.

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