The rise of catch-up TV means watching adverts is actually quite rare these days. The ones you do have to sit through are a chore, and when online you're only furiously watching the first five seconds before it'll let you skip anything.
But it didn't always used to be this way; far from it. Football – Nike in particular – have led the way when it comes to TV advertising, to the point where we genuinely look forward to watching their latest goggle-box offerings. It's been this way for over two decades now, as our list below will helpfully remind you.
