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GamesRadar
GamesRadar
Technology
Austin Wood

"That is an $11,000 gold texture": Steam researcher says "supporter packs" make a lot of free money because PC gamers love to spend on their favorite games

Raccoin raccoon crying tears of joy.

Hardcore gamers tend to regard day-one DLC roughly the same way that African antelope regard crocodiles, but Steam researcher and indie game marketing advisor Chris Zukowski reckons that enough PC gamers turn up for at least two specific types of launch DLC that game developers should absolutely sell them.

At a GDC panel discussing what he described as "golden goose" indie games, or those with significant wishlists and sales on Steam, Zukowski shared some data collected from real golden goose studios. He acknowledged the funk around day-one DLC, but insisted "you have to do this" when it comes to at least two things, or at least with those golden geese: supporter packs and digital soundtracks.

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