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Bangkok Post
Bangkok Post
Business

Thai businesses urged to fully embed AI

Mr Saruj says AI could generate 1.4 trillion baht in economic value for Thailand if adopted effectively.

Adopting artificial intelligence (AI) at an enterprise level has the potential to generate 1.4 trillion baht in economic value for Thailand over five years, says Google Cloud Thailand.

"Rather than focusing on standalone AI tools, companies need to embed AI into core business operations to improve efficiency, automate routine tasks and support data-driven decision-making," said Saruj Thipsena, country manager of Google Cloud Thailand.

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