Tesla Inc. (NASDAQ: TSLA) certainly knows how to put on a show. On Oct. 15 at a SpaceX testing facility in Texas, the company unveiled a redesigned Roadster that did something no car has managed before: it flew, pulling mid-air flips alongside a 0-to-60 sprint of around 0.8 seconds using compressed-air thrusters developed with Elon Musk's rocket company, SpaceX Corp (NASDAQ: SPCX).
The stock jumped on the reveal before cooling off, and it now trades around $360, roughly the same level it was two months ago. For all the spectacle at last week’s event, investors seem to have quickly realized that it will take years to register on Tesla’s bottom line. From that regard, it’s actually quite tempting to file the whole thing under “stunt” and move on.