It's the time of year again when we get to report on an influx of incoming awards from various organizations and automotive publications across the globe. While Tesla has proven to be a consistent winner of such awards, new EV rivals have been stepping up. However, in the case of Kelley Blue Book's (KBB) 2022 Brand Image Awards, the US electric automaker dominates the luxury segment.
Tesla was named KBB's Best Overall Luxury Brand for 2022, and it's the third year in a row the brand has won the award. Some car fans will certainly find this surprising since Tesla isn't considered a luxury brand in the eyes of all car shoppers. However, its cars are premium, futuristic, and expensive, so it arguably makes sense on many levels.
