Since the record-breaking performance of Squid Game two years ago, it’s been apparent that Korean dramas are capable of driving significant global audience for Netflix.
Netflix signaled last year that it would allocate more of its annual $17 billion content budget to local Korean productions. And with Hollywood’s writers’ strike in full effect, the platform has worked to aggressively surface its Korean shows for users in recent weeks. Last week, for example, Korean gangster drama Bloodhounds was the top TV show on Netflix’s global platform.
