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AAP

Jennifer Dudley-Nicholson

Tech companies campaign to bring SXSW back to Australia

Australia SXSW United States Powell Sarah Moran Brisbane Olympics Queensland

SXSW brought more than 345,000 people to Sydney in 2025 but funding has been cancelled for 2026. (Steven Markham/AAP PHOTOS)

Representatives from more than 100 technology companies are calling on state and federal governments to bring the popular SXSW conference back to Australia and to the nation's future Olympic city.

The grassroots campaign, called SXSEQ, launched on Tuesday with the backing of executives from a diverse range of companies including EOS Worldwide, The Content Division, STEM Changemakers and Blackroc Recruitment.

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