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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Teads Gets Deal To Sell Homepage Ads on VIDAA Smart TVs

VIDAA Southwest Airlines Southwest Hisense LG Nexxen
Toshiba smart TV.

Media platform Teads said it made a deal to sell home-screen advertising inventory on smart television sets using the VIDAA operating system.

The deal is a big one for Teads because VIDAA is backed by Hisense, one of the world’s top TV makers, Teads CEO Jeremy Arditi told Broadcasting+Cable. 

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