Let's rewind the clocks back about two years, shall we? In fall 2023, the box office was seeing a variety of titles doing modest business, with David Gordon Green's Exorcist: Believer, Cal Brunker's Paw Patrol: The Mighty Movie, and Kevin Greutert's Saw X being the biggest titles on the big screen... and then Taylor Swift arrived at the party. Sam Wrench's concert film following The Eras Tour arrived in nearly 4,000 locations in the domestic market, and it successfully shattered records. It was a huge deal that saw the industry change the way it considered the potential of the genre.
Now, Taylor Swift is back and dominating the box office again – albeit in a different way. The Official Release Party of a Showgirl is not a conventional movie, but it still dominated the theatrical marketplace for the last three days and sits on top of this weekend's Top 10. You can check out all of the numbers in the chart below and join me after for analysis.
