Get all your news in one place.
100's of premium titles.
One app.
Start reading
GamesRadar
GamesRadar
Technology
Kaan Serin

Take-Two won't begin marketing GTA 6 until it's closer to release: "The anticipation for this title may be the greatest anticipation I've ever seen for any entertainment property"

GTA 6 reveal trailer screenshot showing a young blonde woman standing near a sunny rooftop pool, wearing a white and gold bikini.

Rockstar Games set the internet ablaze with its first GTA 6 trailer, and in dramatic fashion, it's been relatively mute about the mammoth game ever since. It's not just Rockstar being Rockstar, though. There's an actual reason for the radio silence: corporate owner Take-Two wants keep anticipation high until the game is closer to release, meaning the next time we see GTA 6, its launch might not be far behind.

That comes courtesy of Take-Two CEO Strauss Zelnick, who recently spoke to Bloomberg about the blockbuster. "The anticipation for this title may be the greatest anticipation I've ever seen for any entertainment property, and I've been around the block a few times," Zelnick said of the game - and he might not be exaggerating either. GTA 6's first trailer alone has almost 250 million views, presumably from the millions of people who bought GTA 5 and have been waiting for over a decade for a follow-up.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.