Take Two boss says Borderlands 4 is $70 instead of $80 because "we want to put out the best entertainment on Earth and we want to deliver more value than what we charge for"

Borderlands 4 character art of Amon.

Take-Two Interactive chairman and CEO Strauss Zelnick says Borderlands 4 is priced at a relatively modest $70 instead because the company just really cares about giving gamers a good value.

During the Q&A portion at the end of today's Take-Two earnings call, Zelnick was handed the softest of softballs when an investor asked why the company decided to price Borderlands 4 at $70 instead of participating in the recent trend in some AAA developers toward $80 games.