
The hype for GTA 6 is already through the roof - its second trailer apparently broke viewership records and fans have been combing over all 5,000 of its frames in the days since. But, as if hype levels weren't sky-high enough, Rockstar Games' parent company just made some very lofty statements about the developers' ambitions.
"The key thing is that Rockstar Games is trying to create the best thing anyone’s ever seen in entertainment, not just interactive entertainment," Take-Two CEO Strauss Zelnick promised in an interview with CNBC while discussing GTA 6's delay. "That's a tall order, and I think consumers have huge hopes for the title."