Sylvester daCunha, the marketer who created the popular Amul girl, passed away in Mumbai Tuesday night.
Jayen Mehta, Managing Director of Amul marketer Gujarat Cooperative Milk Marketing Federation Ltd, termed the passing of daCunha a big loss to the advertising industry.
“He is the man behind the Amul girl. He has been part of Amul’s advertising for six decades. Obviously, Amul owes a lot to him for the entire branding he gave to Amul and giving this Amul girl to the world and making it the world’s longest advertising campaign with a single character,” Mr. Mehta told BusinessLine.
