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International Business Times UK
International Business Times UK
Business
Anton Arandia

Sydney Sweeney's 'Soft Porn' Novig Commercial Coincides with Nearly 94% Rise in Trading Volume

Sydney Sweeney Novig
Sydney Sweeney's controversial Novig commercial has been linked to a major surge in activity for the sports prediction-market company (Credit: instagram.com/sydney_sweeney/)

Sydney Sweeney's controversial Novig commercial may have done exactly what the prediction-market company wanted: get people talking.

The actress' provocative 'Just Sports' campaign has been linked to a dramatic surge in activity at Novig, with the company reporting that trading volume increased by nearly 94% in the 20 days after the advert launched compared with the preceding 20 days.

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