Get all your news in one place.
100's of premium titles.
One app.
Start reading
Cinemablend
Cinemablend
Entertainment
Heidi Venable

Sydney Sweeney's Underwear Campaign Goes Even More Viral With 'Do What Makes You Naked' Video

Sydney Sweeney holding melting ice cream cone in Euphoria Season 3.

Sydney Sweeney always manages to find herself in the headlines, whether it’s a controversial jeans ad or the latest on her alleged relationship with Scooter Braun, so I wouldn’t say it’s exactly surprising that the launch of her lingerie line has already included plenty of viral moments. There was the whole Hollywood sign debacle, for one, and now there’s a new video encouraging people to “do what makes you naked.” Let’s dive deeper into that, please.

The Housemaid star became passionate about creating great underwear after getting “slammed” over the swimwear she wore in Anyone But You. Now she has launched SYRN (pronounced “siren,” not “cern”), whose latest ad features Sydney Sweeney lying in a bed, arching her back off a chair and stripping off layers of “comfy” lingerie. Check out the video on Instagram:

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.