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Fortune

Prarthana Prakash

Swiss pharma giant Roche is ‘fast-tracking’ development of an experimental Wegovy challenger pill for weight loss

Roche Weight Loss Obesity Eli Lilly Novo Nordisk

Thomas Schinecker, chief executive officer of Roche (Credit: Pascal Mora—Bloomberg/Getty Images)

There’s no downplaying how lucrative the weight-loss drug industry is.

Novo Nordisk, the Danish pharma giant, has seen its fortunes reach astronomical heights since its drugs, Ozempic and Wegovy, took off. Its shares have risen 432% in the last five years, and the company’s market cap far exceeds the size of Denmark’s economy—catapulted by the success of the weight-shedding injections.

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