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Newcastle Herald

National

Ian Kirkwood

Surfest 2022: Kim Burton and the sponsorship that has stuck for years

Warren Smith Mark Richards

RARE SIGHTING: Kim Burton, next to Mark Richards, with winner Alex Ribeiro in blue and runner up Jadson Andre in red, after the final of Surfest's Burton Automotive Pro, as the main men's contest was titled in 2019. Picture: Jonathan Carroll

IF there's one thing the Hunter sports world knows, it's the difficulty of attracting, and retaining, sponsors.

Even the Newcastle Knights do it hard compared to the capital city teams, and the fact that the Newcastle Jets are owned by a consortium of their opponents shows how hard it is for other sports to attract hard dollar interest.

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