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Evening Standard
Evening Standard
Business
Holly Williams

Supermarket loyalty pricing offers ‘genuine savings’, says watchdog

CMA Which
A supermarket shopper chooses a bunch of Fairtrade bananas as the organisation thanks British consumers for their support of low-income farmers. (Fairtrade) -

Loyalty pricing at UK supermarkets does offer “genuine savings” but customers should still shop around as it is not always the cheapest option, the competition watchdog has found.

The Competition and Markets Authority (CMA) said that after analysing 50,000 loyalty-priced products, it found 92% offered savings on the usual price.

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