When you walk into a supermarket, you're met with all sorts of promotions and signs that encourage you to buy a range of items you probably didn't have on your grocery list.
These blatant tricks are easier to spot and to try and ignore if you're paying attention, but according to a consumer psychologist, there are plenty of other subtle ways stores try to get you to spend more - from the fake scents they pump out in the bakery section to how they arrange items on the shelves.
Dr. Cathrine Jansson-Boyd from Anglia Ruskin University has been sharing these little-known psychological tricks and her latest tip is all to do with baskets and trolleys and how they are often strategically placed around the shops, but no one notices.