You know him from Fight Club and Once Upon a Time in Hollywood, but now Brad Pitt is stepping into the world of beauty. While the industry is already crowded with celebrity-backed brands, many of which fail to make a lasting impression, some manage to make a mark. Beau Domaine may well be one of them.
The story goes back to 2012, when the Hollywood star was introduced to the Perrin family. Initially, he was interested in collaborating on wines for the Miraval estate, but the Perrin family and Pitt’s shared passion for wine and nature sparked new ideas – with skincare at the top of the list.