You know him from Fight Club and Once Upon a Time in Hollywood, but now Brad Pitt is stepping into the world of beauty. While the industry is already crowded with celebrity-backed brands, many of which fail to make a lasting impression, some manage to make a mark. Beau Domaine may well be one of them.
The story goes back to 2012, when the Hollywood star was introduced to the Perrin family. Initially, he was interested in collaborating on wines for the Miraval estate, but the Perrin family and Pitt’s shared passion for wine and nature sparked new ideas – with skincare at the top of the list.
Products have been in development for more than 10 years, with the hero ingredient being GSM10. The patented compound is derived from grape pomace (more simply known as the waste left over after pressing). This hero ingredient works alongside ProGR3 – a patented active ingredient that targets cellular ageing, for soft and supple skin. The brand has made a name for itself that feels equal parts French pharmacy, clean skincare and luxury.
An ink-lover himself, Pitt’s new brand aims to tap into a largely untouched corner of the market: tattooed skincare. Over time, hydration loss and reduced firmness can impact ink clarity, but Beau Domaine’s aims to reverse and prevent this decline.
With an understanding of the beauty industry's growing interest in circular economy principles: to reuse, regenerate, and repurpose what was once considered waste, Beau Domaine is also reinforcing the message that luxury skincare can be both scientifically advanced and ecologically responsible. Here’s everything I’m adding to my basket, from cleansing emulsion to body tattoo cream.
Beau Domaine the serum
A winner of the best pharma product in 2026, the serum provides a high performance, anti-ageing effect by targeting wrinkles, loss of firmness and uneven tone. The fluid works by delivering a flush of hyaluronic acid and plant based water, along with vine flowers and the brand's patented GSM10 and ProGR3, leaving skin feeling nourished and bouncy. You only need two drops per application, so although it’ll be an investment to start with, it should last a long time.
Beau Domaine the cream
A fragrance-free formula that absorbs quickly, Beau Domaine's the cream is packed with organic olive oil and shea butter to provide the skin with essential fatty acids, nourishment and natural antioxidants. The key benefits include deep hydration, helping to reduce visible signs of ageing, and protecting the skin from oxidative stress. Only a pea-sized amount is needed.
Beau Domaine the cleansing emulsion
For a gentle yet effective cleanse, Beau Domaine's the cleansing emulsion works to remove all impurities, excess oil, SPF and makeup that sits on the skin, without leaving behind an uncomfortable, tightened feeling. The vine-derived antioxidants, including GSM10, help to support youthful-looking skin over time. The aim is that even while cleansing, your skin gets a layer of defence against environmental stress, rather than simply being washed.
Beau Domaine the body & tattoo cream
Beau Domaine’s first body lotion blends powerful ingredients to keep skin (and tattoos) looking and feeling its best. It helps maintain youthful skin function so ink stays sharp and vibrant, while its patented mix of ingredients along with shea butter, organic olive oil, and tamarind seed extract delivers lasting hydration and a protective finish. The formula is light, fast absorbing, and suitable for all skin types.
Beau Domaine the discovery routine
If you’re interested in trying a little of everything, check out the discovery routine. Beau Domaine’s answer to travel minis (albeit a lot more luxurious), this set has small versions of the serum, the cleansing emulsion and either the cream or the fluid cream, tucked into a branded pouch.
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