
Artificial intelligence is everywhere this year and the Super Bowl was no exception, with a variety of commercials featuring, about and poking fun of the technology.
Microsoft returned to advertising during the Super Bowl for the first time in four years this year with a spot about its new Copilot AI chatbot, declaring itself an AI company. We also saw spots from Google, Etsy, and even the Minions during the extravaganza all mentioning or made using artificial intelligence.