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Evening Standard
Evening Standard
World
Sami Quadri and Nuray Bulbul

Pepsi rebrands with new logo and slashes sugar content by more than half

Pepsi has shared its first significant rebrand in 14 years, drawing on its 1990s branding, to mark the brand’s 125th anniversary.

The new design will first roll out in North America this autumn and the rest of the world in 2024.

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