Story MFG was founded by husban-and-wife team Katy and Saeed Al-Rubey as a brand whose whimsical aesthetics (a ‘party vest’ covered in embroidered tomatoes, T-shirts decorated with mushrooms and dancing carrots) belied a serious mission to create sustainable clothes.
To do that, they make most of their items in Auroville, India, where local artisans hand-dye, embroider, tailor and weave everything using only biodegradable materials and natural dyes. They also repurpose offcuts into new items, make buttons out of nuts and meticulously pore over every detail of every garment to ensure it is as kind to Earth as possible. The result is products that, in their words, are ‘made in a way much closer to winemaking than fashion’.
