If your social media algorithm has pointed you in the direction of diet, weight-loss, or even general nutrition content, it’s likely you’ve come across “high-protein” recipes or influencers who swear by protein-heavy keto or carnivore diets. Where did this obsession with protein come from, and is it worth all of the energy it’s given?
Protein is a little more complicated than social media makes it out to be, dietitians tell Fortune—and the obsession is distracting people from meeting other vital nutritional needs.
