Being "the face" of any sport is a moving target as reasonable minds can always disagree about who has earned that honor. Right now, the prevailing consensus wisdom is that LeBron James holds that mantle for the NBA and will until he retires. When that happens a crowded field will have the opportunity to take the reins.
Among the serious contenders are Nikola Jokic, Luka Doncic, Giannis Antetokounmpo, Joel Embiid and Shai Gilgeous-Alexander. Or maybe not, according to Stephen A. Smith who shares his belief that the face of the NBA must be American-made during Tuesday's First Take.
