Starmer was doomed in his first 100 days. Here’s what Burnham needs to do to avoid the same fate

739 days after he was elected in the biggest Labour majority since 1997, it’s Keir Starmer’s last week as prime minister.

When the former human rights barrister arrived in Downing Street in June 2024, he had a net approval rating of -3. One hundred days later, he sat at -26. The PM never managed to reverse the trend, making history in June 2025 with a rating of -66 – the lowest net approval rating recorded by Ipsos for any prime minister going back to 1977.