Starbucks has announced it’s getting into web3, and the company is going to do so in such a way that many customers may not even realize they’re engaging with the blockchain.
Starbucks Odyssey, as the project is called, will work in conjunction with the coffee giant’s Rewards loyalty program. Within the space, users will be able to play games, as well as earn and purchase NFTs. There will be no need to use cryptocurrency or connect a crypto wallet on the platform, and branding seems to intentionally mask the technology involved (so as to not confuse boomers who want to rack up points for their over-brewed coffee).
