Fellow Sleep Number Shareholders:
Stadium Capital Management, LLC (together with certain of its affiliates, "Stadium Capital" or "we") is the largest shareholder of Sleep Number Corporation ("Sleep Number" or the "Company"), owning approximately 11.7% of the Company's outstanding shares. We hold our position because we remain convinced that there is enormous upside in the value of the Company if certain fundamental changes occur.
Our successful and nearly three-decade investment strategy is typically based on close, friendly collaboration with our concentrated portfolio of companies, anchored in deep research and a long-term investment horizon. We strongly prefer to keep engagement private and are nothing if not patient, but after a decade of diligent work on Sleep Number and over 15 meetings with the Company's management and Board of Directors (the "Board"), our frustration with current leadership, who has overseen massive shareholder value destruction, reached a tipping point last year. As a result, we were compelled to take the rare step of publicly expressing our concerns regarding Sleep Number's leadership and governance last year.1 This ultimately led to the appointment of two highly qualified new directors to the Board pursuant to a Cooperation Agreement between Stadium Capital and the Company (the "Cooperation Agreement").
