JRPG powerhouse Square Enix is working through the growing pains of shifting "from quantity to quality" with its games output, and a key component of its new "aggressive" multiplatform strategy is a direct appeal "to win over PC users."
In a new outline of its medium-term business plan, Square Enix stresses a push to "diversify earnings opportunities by strengthening customer contact points." Which is a very business-y way to say: we want to sell things to more people in more places. PC has become a key place, as this more straightforward line demonstrates: "Pursue initiatives designed to win over PC users, which represent a growth market."
