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Creative Bloq
Creative Bloq
Technology
Daniel John

Spotify's AI debacle is a mess of its own making

Woman holding a phone with Spotify logo in background.

There's something grimly satisfying about the news that Spotify has deemed it necessary to relegate AI generated music to its own corner of the platform. From September, the streaming service has announced it will start labelling some profiles as 'AI Personas' and keeping them out of users' recommendation feeds.

It's good news that Spotify wants to tackle the epidemic of AI content on its platform. But it also looks like a crystal clear admission by a big tech brand that something has gone wrong, and we're surrounded by slop.

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