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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo Global technology editor

Spotify to distinguish AI artists from real people – and stop recommending them

A screenshot of the AI persona labelling on an AI artist's profile on Spotify
AI-generated artists will be labelled as an ‘AI persona’ on their profile, in search and in track listings. Illustration: Spotify UK

Spotify is to label AI artists and exclude them from algorithm recommendations as part of a crackdown on fake performers.

The world’s largest music streaming platform is creating a label for AI-generated artist identities called “AI personas” that will appear on the artist profile and on track listings on playlists.

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